AUGUST 2024BUSINESSMANAGEMENTREVIEW.COM6Art & GraphicsAmelia StewartDeclan ColeJaxon JaseManaging EditorSummer Gutierrez EditorialLouis BeckerLeah JaneAlfred MardinRachael ClarkCopyright © 2024 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Editorial*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSummer Gutierrez Managing Editoreditor@businessmanagementreview.comThe trade show services industry is on a steep upward trajectory, fueled by various factors. As the global economy expands and trade shows become more frequent, there's a surge in demand for professional services that can keep up with this growth. Advances in technology, such as digital tools and marketing automation, are creating new opportunities for service providers. Technologies like augmented reality, virtual reality, and digital signage are improving exhibitor capabilities and attendee engagement. Trends include a move towards experiential marketing with immersive booth experiences, the importance of data-driven strategies for measuring success, and a growing emphasis on sustainability with eco-friendly practices.This edition of Business Management Review presents a comprehensive overview of the latest developments in the trade show services industry, highlighting key trends, innovations, and strategies shaping the future of trade shows and helping brands make a memorable impact. Featured in this edition are insights from Tina Shaw, creative director at Activision, who explores the evolution of creativity in marketing and emphasizes that creativity is about solving problems and forging authentic connections. It also brings to light valuable insights from Marianna Albano, director of marketing, nightlife at Wynn Resorts, who highlights the importance of adaptability, organization, and effective communication in the fast-paced entertainment industry. In this edition featuring the Top Trade Show Services Providers 2024, we hope you find the best-suited partner to elevate your brand and achieve outstanding results.Let us know your thoughts!The Future of Trade ShowsEmail:sales@businessmanagementreview.comeditor@businessmanagementreview.commarketing@businessmanagementreview.com AUGUST - 15 - 2024, Volume 04 - Issue 16 [ISSN 2831-848X] Published by ValleyMedia Inc.To subscribe to Business Management Review Visit www.businessmanagementreview.com
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