DECEMBER 2024BUSINESSMANAGEMENTREVIEW.COM8One of the questions I get asked the most throughout my career is how I manage to achieve work and life balance. It's not an easy question to answer, but I believe after working in broadcast news for 13 years and public relations for 20, I can say the key is melding the two together. For me, it's not about separating one from the other. It's about integrating who I am, what I do, and what I believe in to gain greater creativity and success in all areas of my life.RELATIONSHIPSI was once awarded a plaque at work that said, "Most likely to know somebody who knows somebody." My colleagues gave it to me as a joke, but I took it with pride. I thrive in connecting the dots between people and how we can help each other out in the long run. Relationships are everything in my world. A common myth about relationships is that the hardest part is making them ­ that's actually not true ­ the hardest part is maintaining and nourishing them so they grow into something meaningful and relevant. This goes for your child's teacher or your neighbor to your co-workers and clients. For me, my clients are the media. Sure, it can be hard to find the right reporter, producer, writer, influencer, etc, to tell your story to, but once you make those acquaintances, make an effort to keep those relationships alive. For example, after being a TV news junkie for so many years, I still have the impulse to call an assignment desk when breaking news is happening or call a reporter friend to give them a story that has nothing to do with family theme parks, tourism or the travel industry. Those friendly outreaches not only give me credibility but also help fuel lines PUBLIC RELATIONS IS A LIFESTYLEBy Julie Estrada, Director of Public Relations North America, Merlin EntertainmentsJulie Estrada
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