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8 MAY - JUNE 2023BUSINESSMANAGEMENTREVIEW.COMDIGITAL HEALTHCARE'S MOMENTBy Raman Singh, CEO, MundipharmaThe current COVID-19 epidemic starkly reveals how growing, aging and increasingly transient populations present a formidable challenge to global healthcare systems. The current crisis casts a sharp light on the access and infrastructure limitations inherent to traditional healthcare delivery, highlighting just how unsustainable current healthcare delivery models can be when confronted with an urgent increase in demand for treatment across one or many geographies.This situation is most urgent in Asia, where many economies remain on a path to development. Countries in the region are in the process of determining how best to manage population growth and rising needs of healthcare provision. Technology is an obvious answer, with Asia's smartphone-enabled population providing an opportunity to leapfrog infrastructure upgrades and increase efficiency and access to healthcare information. But it's not that simple. While technology-driven innovation has redefined the retail and services sectors, these innovations have yet to achieve such scale within the healthcare sector. As the current crisis shows, the need for technology innovation in the healthcare sector cannot come OPENIONIN MY < Page 7 | Page 9 >