BUSINESSMANAGEMENTREVIEW.COMOCTOBER 20239value for their money and time. This is where movie exhibitors need to rise above their previous standards. The focus must be on delivering an exceptional experience so that consumers feel compelled to return frequently. Alamo Drafthouse Cinema has been innovating the movie-going experience for the past 26 years with a relentless focus on creating an excellent moviegoing experience, a commitment to innovation, and continuously exceeding guest expectations. We are known for our unique programming, special events and movie parties, extensive menu with food made from scratch, wide secession of craft beer and cocktails, and high exhibition standards. At our venues, guests order all food and drinks from servers who quietly attend to them throughout the movie from inside the theater. We encourage our guests to arrive early to enjoy the pre-show entertainment. Instead of a barrage of advertising, Alamo Drafthouse shows a curated collection of rare and humorous clips themed to each feature. Additionally, Alamo Drafthouse is well known for protecting the theatrical experience with our zero tolerance policy for people who disrupt the film with talking or texting.Over the next 18 months, consumer demand for films is expected to rise. However, the number of movie theaters will likely decrease. The movie theaters that remain will likely offer a superior experience. Having a movie theater with average food and beverage offerings, uncomfortable seating, and excessive advertising is no longer acceptable. You really have to engage directly with your guests and focus on enhancing the overall moviegoing experience. WHAT IS YOUR ADVICE FOR YOUR PEERS IN THE INDUSTRY?Throughout my nearly 30-year career, one consistent element has always been my focus on innovation and the guest experience. Integrating the voice of the consumer into our decision-making process is essential for continuous improvement and innovation. We didn't get to where we're at today because we're resistant to feedback and change. We have to constantly push the boundaries to make sure that our offering remains world class. BMHAVING A MOVIE THEATER WITH AVERAGE FOOD AND BEVERAGE OFFERINGS, UNCOMFORTABLE SEATING, AND EXCESSIVE ADVERTISING IS NO LONGER ACCEPTABLE. YOU REALLY HAVE TO ENGAGE DIRECTLY WITH YOUR GUESTS AND FOCUS ON ENHANCING THE OVERALL MOVIEGOING EXPERIENCE
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