SEPTEMBER 2024BUSINESSMANAGEMENTREVIEW.COM8By Antony Jolley, Senior Director of Strategic Planning and Business Development, KonecranesDEMOCRATIC STRATEGYMY STRATEGY JOURNEY began years ago, and much like many of you, my strategic thinking evolved alongside my changing responsibilities. As it gradually became a more significant part of my role, I had the opportunity to observe different styles of strategy and strategy execution.As a guest invitee to an executive meeting, I was able to offer alternatives to the sales lead's assumptions regarding reasons for a mini-price war and the need for extra discount approval after the launch of a new product line. As a result, the price war was resolved without further issues. The experience taught me that it's okay to bring different ideas into a closed circle.HOWEVER, I FOUND THE OUTCOME SOMEHOW UNSATISFYING."Insanity is doing the same thing over and over and expecting different results."
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