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As organisers of Hotelbeds’ annual corporate events called MarketHubs, we understand the importance of leveraging digital tools to drive effective event communications. The MarketHubs, held in the America, Asia and Europe, are prestigious events that bring together key industry decision-makers to hear the latest insights and trends from tech and travel experts. Our goal is to create an enjoyable and informative experience for all attendees.
In today's fast-paced digital age, technology has transformed the way we communicate and experience events. We have witnessed the power of user-friendly event websites, intuitive registration processes, engaging mobile apps and tactical marketing tools to enhance the overall experience.
A user-friendly event website serves as the central hub of information for attendees. As they navigate through the website, they should be able to easily access essential details such as the schedule, speaker profiles and any additional activities. We believe in creating a positive first impression for potential attendees by investing in a well-designed website that provides clear and concise information.
An intuitive registration process is crucial for seamless event communication. We understand the importance of streamlining the registration process making it quick and easy. By implementing an online registration system, we simplify the process for attendees while collecting valuable data that helps us personalise communications according to individual preferences, or delegate type.
Social media apps have revolutionised the way we promote and communicate events. Platforms such as Facebook, Twitter, Instagram, and LinkedIn offer us valuable tools to reach a wide audience, engage with potential attendees and share updates, photos, and videos. Creating event-specific hashtags generates buzz and encourages attendees to share their experiences, amplifying the reach of our event on social media. We believe in the power of social media to create a sense of community, build excitement, and foster ongoing engagement.
“In today's fast-paced digital age, technology has transformed the way we communicate and experience events.”
In addition to leveraging digital tools, we also engage with relevant media outlets and influencers to generate coverage for MarketHub. Press releases, media kits, and exclusive interviews help raise awareness to a broader audience. Collaborating with media partners and industry experts increases the visibility of our event and the return on investment.
Email marketing remains an effective channel for event communication. We use the most advanced tools such as Marketo, Mailchimp or Sendinblueto create visually appealing invitations, newsletters, and updates. Personalisation features allow us to tailor emails based on attendee preferences, ensuring that our communication is relevant and engaging.
To provide valuable content beyond the event itself, we create a digital magazine distributed via flipbook. MarketHub Pulse by Hotelbeds is the go-to source for all things related to the MarketHub. It provides attendees and industry professionals valuable content including event highlights, industry trends, thought leadership articles and interviews with key speakers. The digital format allows for easy distribution and access, making it a valuable resource before, during, and after the event.
We also offer key benefits for sponsors, including the ability to attract trade visitors and maximise business opportunities during the show. As the only magazine covering the event, MarketHub Pulse is the premier resource for all trade professionals and the international press. What’s more, our market data and leader's strategies offer the "big picture" that is crucial for success in today's competitive business environment.
We are also excited to announce that we will be building an in-house mobile app specifically designed for MarketHub. This app will serve as a comprehensive resource for attendees, offering a wide range of features to enhance their event experience, including the agenda, featuring both a general schedule and location information plus personalised schedules for each attendee. It will also contain speaker profiles, a FAQ section, and chatbot for individual inquiries.
A key feature of the app will be push notifications, delivering important updates and notifications throughout the show. From special dinner invitations to reminders about scheduled meetings, attendees will stay informed and engaged throughout the event. The registration process will also be seamlessly synced to the app, ensuring that attendees can register quickly and access their personalised information, including their airport transfers.
We aim to provide a seamless experience for attendees by equipping them with all the information they need to navigate and enjoy their time in the host city.
Interactive engagement is a key aspect of MarketHubs, and the app will include live polls during the presentations. This interactive feature encourages attendee participation and enriches the overall event experience.
Additionally, the conference presentations will be available to download via the app, ensuring that they have access to valuable content even after the event has ended.
Through the introduction of the in-house MarketHub mobile app, we are confident attendees will have an enhanced and seamless event experience.
As the organizers of the MarketHub, we are committed to leveraging technology to drive effective event communication and deliver outstanding experiences for all attendees. We look forward to the next edition and the positive impact our multi-channel communication approach will have on enhancing the overall experience.