Personal Branding and Increased Networking

Commencing a sales executive at Lucky Textiles Group of Indonesia in 2009, Dewi Fritiyati mastered the responsibilities of time management, maintaining customer relations and collaborating with the research and development (R&D) team to propel development. In 2019, he joined PT Dawee Printing Indonesia as a marketing and purchasing manager. Here, he initiated cliental relations, monitored customer satisfaction and evaluated cost innovation (CI) of its supplier development program aside managing other activities. Raising productive feedbacks, Dewi moved to PT Cipta Harmoni Jaya in 2022 as its marketing manager. At this company, he developed impactful marketing strategies that gathered vital partnerships from high-end global brands. His knack for promoting quality brought him to PT Katolec Indonesia where he analyses market trends to ensure project targets and productivity of the company. He also conducts periodic customer satisfaction surveys to maintain client relations.

Brand visibility is vital to keep a company relevant with time. Establishing this requires apt analysis of market trends and personal creativity. These key aspects are in light as Dewi Fitriyati simplifies how professionals can help build a brand using state-of-the-art interactive tools with a splash of originality.  

A step-by-step guide to build and leverage personal brand

Creating a strong personal brand is key to improving networking and forging valuable partnerships.

Define Your Unique Value Proposition (UVP)

Identify what sets you apart from others in your field. This could be a unique skill, experience, perspective or approach. Your UVP should reflect strengths and what can be offered to potential partners or networks.

Develop a Clear Brand Message

Craft a compelling narrative that communicates who you are, what you do and why it matters. The message should be consistent across all platforms and interactions, and it should resonate with your target audience.

Create a professional online presence

Build and maintain a strong online presence through linkedin, personal website, blog and social media. Optimize your profile with a professional photo, a strong headline, a well-crafted summary and detailed experience. Engage with content and connect with industry professionals. Showcase your expertise, achievements and thought leadership. Include a portfolio if relevant and ensure your contact information is easy to find. Depending on your industry, consider social media platforms like Twitter, Instagram, or Facebook. Share valuable content and engage with your audience regularly.

Produce and share valuable content

Create and share content that reflects your expertise and interests. This can include blog posts, articles, videos, podcasts, or infographics. High-quality content helps establish you as a thought leader and attracts attention from potential partners.

Network strategically

Focus on building genuine relationships rather than just collecting contacts. Attend industry events, join professional associations, and participate in relevant online communities. Stay proactive in reaching out and offering value to others.

Leverage existing connections

Reach out to your current network and let them know what you are working on and what kind of partnerships or connections you are seeking. They may be able to introduce you to valuable contacts or provide opportunities for collaboration.

Seek and provide value

Offer help and support to others in your network. Providing value first builds goodwill and establishes a foundation for reciprocal relationships. Look for ways to contribute to others’ projects or offer expertise.

Showcase success stories and testimonials

Share these stories that highlight your achievements and the positive impact you have had in your field. This helps build credibility and demonstrates your value to potential partners.

Maintain consistency and authenticity

Ensure that your personal brand is consistent across all platforms and interactions. Authenticity is key—people are more likely to connect with and partner with individuals who are genuine and transparent.

Continuously evolve and adapt

Regularly update your personal brand to reflect new skills, experiences and achievements. Stay informed about industry trends and adjust your branding strategy as needed to remain relevant and appealing.

By effectively managing and communicating your personal brand, you can enhance your networking efforts and create meaningful partnerships that align with your professional goals.