Euromonitor International : Shaping the Future of Global Market Intelligence

Google searches and desk research offer a glimpse into industry, consumer and economic research, but businesses need more to understand market conditions and consumer behaviour fully. They require resources like Euromonitor International—a global data analytics and market research firm that delves deep into industry trends, cultural practices and economic challenges to unlock the insights that drive growth.

Imagine having access to insights on thousands of products and services spanning over 200 countries, covering nearly 99.9 percent of the world’s consumers. That’s what Euromonitor offers. Its unique strength lies in extensive on-the-ground research in more than 100 countries, where direct interactions with local businesses and organisations help capture the essence of market dynamics and consumer preferences.

Whether it’s market entry, product development or competitive analysis, their approach empowers clients to identify emerging opportunities while mitigating potential market risks.

Powering this thorough analysis is Euromonitor’s flagship offering—Passport—a knowledge hub that integrates global data analytics and insights into one centralised platform. Here, clients can explore category market sizes and shares, industry and consumer trends and economic drivers of growth, to get a holistic view of the business landscape. They research all retail distribution channels, a perspective that proves invaluable, particularly when navigating the complexities of emerging markets.

For those who need to delve even deeper, Euromonitor offers tailored custom research services. This bespoke approach enables businesses to explore specific markets or answer unique questions, with findings curated for each client’s needs. For quick, off-the-shelf information, customers can also purchase pre-made market research reports directly from Euromonitor’s research store, ensuring they have access to the data they need, whenever they need it.

“The Passport system is not just a tool—it’s a continually evolving platform built on years of feedback and experience,” shares Lisa Tomlinson, Chief Commercial Officer. “Many of our clients have been using our subscription solutions since the late 1990s, which highlights the long-standing relationships and trust we have built in the industry.”

Euromonitor recently launched two innovative solutions to keep pace with shifting consumer behaviours. Passport: E-Commerce is a tool that measures online sales versus competitors by category and retailer to provide an understanding of who is winning online. Passport: Innovation is an AI-powered tool that helps you discover new product launches faster than ever and highlights their success or failure. Together, these solutions offer a timely and detailed understanding of market shifts, enabling businesses to stay ahead of trends and make strategic decisions with confidence.

This ability to deliver actionable insights has attracted a diverse and impressive client base of over 5,700 organisations spanning various sectors, from consumer goods manufacturers and retailers to financial institutions and government departments. For instance, banks and consulting firms use Euromonitor’s data to guide their growth strategies—whether advising clients on entering new markets, pursuing mergers and acquisitions or preparing for IPOs. At the same time, government ministries, trade promotion organisations and tourism boards use the insights to shape policies and strategies. University students turn to Euromonitor’s Passport database to research undergraduate theses and MBA projects, fostering the next generation of professionals.

This broad clientele underscores the trust and reliance on Euromonitor’s insights to influence key business decisions worldwide.

Behind Euromonitor’s ability to provide such depth is a multicultural, diverse team with a passion for market research. The team is driven to look beyond the surface, exploring the ‘why’ behind the numbers to provide context-rich, actionable insights. From industry experts to in-country analysts, sales professionals to technology specialists, everyone at Euromonitor is committed to delivering both valuable insights and exceptional service. This dedication to excellence has resulted in prestigious accolades, including being named the top forecaster in 13 categories at the FocusEconomics 2014 awards and a top CPO award for its chief product officer.

Success is rooted in its ability to adapt and evolve. Throughout its 50-year history, the company has continually embraced innovation, blending traditional research methods with cutting-edge technology. This balance allows it to help clients turn ideas into data-driven strategies. By providing clear, insightful analysis, Euromonitor enables businesses to craft effective strategies and make informed decisions, ensuring successful outcomes in an ever-changing global market.