Freeman-Logan: Maximizing Value of Lower Mid-Market Business Transactions through Sell-Side M&A Advisory

Since the start of 2023, the mergers and acquisitions (M&A) market is booming. Instead of massive mergers stealing the spotlight, the trend now leans towards smaller, mid-market deals. Many companies are using these deals to strategically grow. But for investors and buyers, finding the right mid-market companies to invest in can be challenging.

With 20 years of experience in the M&A sector, Freeman-Logan M&A Brokers Advisors stands out as a premier sell-side advisor. Russell Logan, the company’s founder, emphasizes its dedication to showcasing the value of mid-market companies to potential buyers. Freeman-Logan doesn’t just market these companies; it crafts their stories and sells to a broad spectrum of buyers. The firm’s expertise covers everything from negotiations to the entire M&A process, making things smooth for the sellers. Its comprehensive pre-sale evaluations help clients make wellinformed decisions, reducing risks in the process.

The company primarily serves sectors like IT, tech services, digital marketing, media, and general business services. Before initiating any transaction, it conducts a thorough assessment of a company’s financial and strategic health. This includes studying past growth trends, earnings stability, and other financial metrics.

“We prepare businesses for the market by amplifying their strengths and addressing weaknesses. This preparation is key for successful transactions,” says Logan.
To prep a company for sale, Freeman-Logan provides an ‘exit readiness assessment.’ Clients work through a detailed questionnaire about their company’s strategic, financial, and operational aspects. They can self-evaluate their preparedness for sale, with Freeman-Logan’s valuation partners ensuring they have a realistic view of their company’s worth. After the assessment, Freeman-Logan helps clients prepare for negotiations and address any gaps in their readiness.

Freeman-Logan is known for its clear insights into market expectations, which ensures that both buyers and sellers are on the same page. Their transparent method builds trust, making deals smoother and more beneficial for everyone involved.

A notable example of Freeman- Logan’s capability is their sale of a managed services consulting firm. Their strategic selling approach led to numerous offers in just eight months. The final sale price exceeded the client’s expectations by a whopping 50 percent. Even post-sale, Freeman-Logan ensured the previous owner remained in an advisory role.

Freeman-Logan attributes its success to the select number of clients it works with. This selective approach guarantees personal attention and ensures deals close faster.

With the M&A market’s positive trajectory, companies using Freeman- Logan’s expertise are set to thrive in the mid-market’s complex realm of strategy and finance.