NOVEMBER 2023BUSINESSMANAGEMENTREVIEW.COM8HARNESSING AI IN HR FOR BETTER CONTINGENT WORKER ENGAGEMENTBy Peter Szilagyi, GM People and Talent, Compass GroupINTRODUCTIONThe evolving world of work has witnessed a significant rise in contingent workers, including freelancers, contractors, casual workers and consultants. These trends have only accelerated through the pandemic and will continue to accelerate with the emergence of consumer grade AI. Managing and engaging this diverse workforce poses unique challenges for HR practitioners. However, artificial intelligence (AI) also offers powerful solutions to enhance contingent worker engagement and create differentiated experiences depending on worker type. How can HR functions harness the power of AI to manage a contingent workforce, or put differently, harness the power of AI to mitigate the impact of AI? Let's review opportunities across the HR lifecycle... AI IN ATTRACTION AND RECRUITMENTFinding the right contingent worker can be a time-consuming and resource-intensive exercise. There are numerous ways AI can support in attraction, selection and onboarding. Often job descriptions are non-existent for contingent workers and this can be a real challenge in advertising and then managing expectations on the job. AI tools like ChatGPT can be leveraged to rapidly build job descriptions, interview guides/questions and even ideal interview answers for comparison! From an enterprises' lens, AI powered recruitment solutions can automate the screening of resumes and applications, saving HR professionals valuable time. AI algorithms can match candidate skills and experience with job requirements, shortlisting the most qualified individuals. This helps identify top talent quickly and ensures that the right contingent workers are selected for the job. There are many product examples in this space such as Hirevue, Pymetrics, Reejig or Humanly to name a few. Onboarding new starters can also be accelerated through the use of AI. As a simple example, ChatGPT could be leveraged to create an onboarding plan for an individual, a role type, or larger team all in a few minutes. AI IN CONTINGENT WORKER ENGAGEMENTEngaging contingent workers is crucial for their productivity, job satisfaction, and retention. AI can play a significant role in enhancing contingent worker engagement by providing personalized experiences and support. AI-powered chatbots or virtual assistants can be deployed to address contingent workers' queries, provide on-demand information, and offer guidance on HR policies and procedures. Additionally, AI can facilitate real-time feedback and performance management for contingent workers. Intelligent algorithms can analyze project milestones, deliverables, and performance metrics to provide timely feedback and recognition. This personalized approach enhances contingent workers' sense of value and contributes to their overall engagement and motivation.AI CAN PLAY A SIGNIFICANT ROLE IN ENHANCING CONTINGENT WORKER ENGAGEMENT BY PROVIDING PERSONALIZED EXPERIENCES AND SUPPORT
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