OMNI Practice Group: Simplifying Practice Transitions with an Expertise-Backed Team

OMNI Practice Group is a reliable partner for any medical professional looking to sell their practice or real estate, relocate, or start a new practice.

What sets OMNI apart is its unwavering commitment to finding an ideal buyer for each practice. OMNI Practice Group goes above and beyond to ensure the new owner continues to provide high-quality care to patients and honors the seller’s commitment to their staff and patients.

In fact, this level of commitment to clients extends beyond the sale of their practice. OMNI Practice Group is deeply invested to ensure it always has the client’s best interests in mind. Their approach is a step up from other brokers who may represent both buyers and sellers, and it is also the reason OMNI Practice Group always provides top-notch services and support to meet unique client needs.

Today, with an impressive track record of more than 20 years, OMNI Practice Group has expanded beyond its Seattle, Washington roots to serve clients throughout the U.S. and Canada.

“Our goal is to take the burden off practice owners and make the sale process as seamless and stress-free as possible. We understand that selling a practice is a major decision, and we are committed to helping them highlight their practice’s positives and opportunities to create a professional marketing package that truly captures the essence of their business,” says Rod Johnston, Founder and Principal Broker, OMNI Practice Group.

This is made possible through its team of experts, which is comprised of accredited business appraisers, doctors, dentists, brokers, CPA and MBA professionals, practice consultants, and managers. The accredited business appraisers have received formal education from the National Association of Certified Valuation Analysts (NACVA) and commercial real estate associations, which enables them to provide comprehensive and accurate valuations of each practice.

Using its human capital, OMNI Practice Group has also developed a winning brokering methodology, which is widely accepted throughout the industry and utilized by the National Association of Practice Brokers (N.A.P.B.), of which OMNI Practice Group is a proud member.

Having specialized teams who are experts in their respective areas also allows OMNI Practice Group to take a deep dive into the nuances of the practice management space and be on top of trends to drive better transition outcomes.

For instance, in the past, individual buyers commonly purchased practices from individual sellers. However, there has been a notable shift toward corporate buyers in recent years. To accommodate this shift, OMNI Practice Group has adapted its strategies and now markets large practices to both individual and corporate buyers.

In addition, OMNI Practice Group has observed a significant shift in the mindset of buyers, partly due to the pandemic and partly because of generational gaps in the market. Convincing buyers to become practice owners has become more challenging as a result.

Despite these challenges, OMNI Practice Group is committed to educating potential buyers on the advantages of practice ownership. From organizing lunch and learns at dental schools to speaking with different societies and conducting seminars and webinars, OMNI highlights why owning a practice makes economic sense for a healthcare professional.

OMNI Practice Group recently assisted a client who had previously listed their practice with another agency for a year, achieving little success despite its prime location. After approaching OMNI Practice Group, the team conducted a thorough valuation process and held an open house, which was a departure from the previous broker’s approach.

The results were impressive; within two weeks, 17 potential buyers visited the practice, and it received three offers within three weeks. A perfect match was found, with the seller and buyer sharing similar backgrounds and personalities. The transaction was completed in just 45 days. This success story highlights OMNI Practice Group’s ability to generate ten times more potential buyers in one month than the previous broker had in a year.

Apart from scripting these impressive success stories, OMNI Practice Group believes in the importance of giving back to the community. OMNI regularly participates in local and state association conventions, as well as nonprofit medical trips. Many of its team members have personally participated in these trips and witnessed the positive impact they can make on underserved communities. OMNI Practice Group wants to stay focused on using its expertise and resources to keep making more positive impacts on the world.