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Russell Strategy Partners (RSP) helps pharma service and professional services firms turn business development into a strategic, organisation-wide capability that generates a sustainable pipeline of opportunities. Focused on the art and science of business development, the firm equips clients with the systems, strategies and operational foundations required to grow existing accounts and consistently win new ones. Rather than treating growth as a one-off activity, RSP embeds business development into everyday operations, making opportunity creation simple, structured, repeatable and measurable.
How does Russell Strategy Partners transform business development into a repeatable, organisation-wide growth capability?
Differentiating RSP is its personal approach. The firm immerses itself in each organization, understanding the people, markets and the nuances of client relationships. Through close collaboration and tailored advice, RSP guides strategic refinements, big or small, that drive meaningful impact.
“We put the systems, processes, skills and structure in place to create a reliable pipeline of opportunities,” says Darren Spevick, managing director.
Building Business Development Capability at Every Level
What core services does Russell Strategy Partners use to embed business development across organisations?
RSP structures its work around three core services: BD Sprints, BD Outsourcing and BD for Everyone.
It believes that business development is an organisational capability, not the responsibility of a small group. The firm works with leadership teams to identify how different people can contribute according to their strengths. The strategic work involves improving awareness of service areas, helping teams recognize opportunity signals in client conversations and clarifying what questions to ask and what actions should follow.
How does Russell Strategy Partners diagnose and prioritise business development performance gaps?
The company’s proprietary BD HealthCheck plays a big role in this strategy. It’s a diagnostic survey that captures perspectives from across the organisation, including fee earners, delivery teams, finance, marketing and legal. Built around ten business development cornerstones with forty questions, it measures how well the organisation is performing in specific activities, identifies perception gaps by role, practice and geography and informs actionable recommendations. The survey, which takes only ten minutes to complete, highlights areas where RSP can support subsequent interventions.
BD for Everyone takes over from there, equipping professionals with the right mindset, skillset and toolset required to build confidence and apply business development effectively.
RSP works with professionals who have built careers as doers. As they did not start out intending to sell, many of them lack early training. RSP helps these individuals through its workshops, webinars, mentoring and BD Academy. It reframes business development as an ongoing process rooted in listening, understanding client needs and creating value. The firm addresses fears, misconceptions, and confidence gaps, showing that business development is not selling, but enabling clients to buy more. Participants learn how to recognize cues during conversations, ask more effective questions and engage more proactively. They are also supported through practical guidance on outreach emails, LinkedIn messages, follow-ups and the use of CRM systems to manage opportunities.
Why does Russell Strategy Partners prioritise long-term behaviour change over short-term sales interventions?
RSP’s real focus is on sustained behavior change, which takes time to embed. It achieves this via one-to-one mentoring over six to twelve months.
BD Outsourcing provides hands-on support for organisations lacking time, bandwidth, or resources. Working as an extension of the client’s team, RSP delivers market mapping, business development intelligence, competitor analysis, system implementation and client planning support.
Turning Missed Opportunities into Measurable Growth
RSP’s tangible impact is evident across its client engagements. In one case, it collaborated with a boutique consultancy that lacked focus and structure. The team helped define a target-focused strategy, implemented a CRM, and improved marketing consistency. Within two years, the consultancy increased turnover by 300 percent, grew from fewer than ten people to over thirty, and established a platform for ongoing growth.
RSP’s message to pharma service and professional services firms is clear: invest in people and remove the barriers that limit relationship building. Russell Strategy Partners embeds business development at the heart of the organisation, delivering a structured pipeline of opportunities that translate to growth.
How does Russell Strategy Partners transform business development into a repeatable, organisation-wide growth capability?
Differentiating RSP is its personal approach. The firm immerses itself in each organization, understanding the people, markets and the nuances of client relationships. Through close collaboration and tailored advice, RSP guides strategic refinements, big or small, that drive meaningful impact.
“We put the systems, processes, skills and structure in place to create a reliable pipeline of opportunities,” says Darren Spevick, managing director.
Building Business Development Capability at Every Level
What core services does Russell Strategy Partners use to embed business development across organisations?
RSP structures its work around three core services: BD Sprints, BD Outsourcing and BD for Everyone.
It believes that business development is an organisational capability, not the responsibility of a small group. The firm works with leadership teams to identify how different people can contribute according to their strengths. The strategic work involves improving awareness of service areas, helping teams recognize opportunity signals in client conversations and clarifying what questions to ask and what actions should follow.
How does Russell Strategy Partners diagnose and prioritise business development performance gaps?
The company’s proprietary BD HealthCheck plays a big role in this strategy. It’s a diagnostic survey that captures perspectives from across the organisation, including fee earners, delivery teams, finance, marketing and legal. Built around ten business development cornerstones with forty questions, it measures how well the organisation is performing in specific activities, identifies perception gaps by role, practice and geography and informs actionable recommendations. The survey, which takes only ten minutes to complete, highlights areas where RSP can support subsequent interventions.
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We help put the systems, processes, skills and structure in place to create a reliable pipeline of opportunities and drive growth.
BD for Everyone takes over from there, equipping professionals with the right mindset, skillset and toolset required to build confidence and apply business development effectively.
RSP works with professionals who have built careers as doers. As they did not start out intending to sell, many of them lack early training. RSP helps these individuals through its workshops, webinars, mentoring and BD Academy. It reframes business development as an ongoing process rooted in listening, understanding client needs and creating value. The firm addresses fears, misconceptions, and confidence gaps, showing that business development is not selling, but enabling clients to buy more. Participants learn how to recognize cues during conversations, ask more effective questions and engage more proactively. They are also supported through practical guidance on outreach emails, LinkedIn messages, follow-ups and the use of CRM systems to manage opportunities.
Why does Russell Strategy Partners prioritise long-term behaviour change over short-term sales interventions?
RSP’s real focus is on sustained behavior change, which takes time to embed. It achieves this via one-to-one mentoring over six to twelve months.
BD Outsourcing provides hands-on support for organisations lacking time, bandwidth, or resources. Working as an extension of the client’s team, RSP delivers market mapping, business development intelligence, competitor analysis, system implementation and client planning support.
Turning Missed Opportunities into Measurable Growth
RSP’s tangible impact is evident across its client engagements. In one case, it collaborated with a boutique consultancy that lacked focus and structure. The team helped define a target-focused strategy, implemented a CRM, and improved marketing consistency. Within two years, the consultancy increased turnover by 300 percent, grew from fewer than ten people to over thirty, and established a platform for ongoing growth.
RSP’s message to pharma service and professional services firms is clear: invest in people and remove the barriers that limit relationship building. Russell Strategy Partners embeds business development at the heart of the organisation, delivering a structured pipeline of opportunities that translate to growth.
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